When designing your project – we are sure the right type of paper isn’t always what pops up first as a question. However, we can tell you it is extremely crucial for completion, and can often give your special piece a bit of “oomf” to make your audience go “WOW.”

Still don’t know where to begin? No worries! Go through the steps below and don’t hesitate to contact us to obtain further knowledge of papers.

  1.  Choose between Coated or Un-coated Paper

Coated paper is a “smooth” surface – it has a coating on it to make it have a dull or sharp shine. We classify these as Gloss, Satin, or Matte. Uncoated paper has zero coating on it, making it have very low sheen to none at all.

Gloss has a high sheen to it (or super shiny) is another word, it is often the type of paper you see on magazine covers. This type of paper could be best used for photos, magazines, formal pieces, or book covers.

Satin has a low sheen to it, often referred to as a “dull” look. This is a very low gloss surface. Often times, we put wedding invites, postcards, and brochures on this paper – it is formal but still writable if needed by some writing vehicles.

Un-coated paper is going to be a non – coated, rough, feel. This paper is easily writable, making it great for invites, cards, postcards, letterheads, and much more. You can find un-coated paper around you through books, newspapers, index cards, and other office supplies. This paper comes in many weights and sizes.

After you have chosen the correct type of paper you would like to use, next comes weights and thicknes

      2. Choose between thickness

A papers bases weight is calculated by weighing 500 sheets of paper cut to its basis size. Common weight catagories we deal with every day are:

Bond – It tends to be the lightest paper people use and deal with every day. Common bond paper would be the “copy” paper for your printer.

Text – A light to medium weight. This would be your common 70# envelope or brochure.

Cover – This paper is a heavier wight. Most likely your business card you have is a cover stock.


Did this help you at all? If you are needing further assistance, give us a call, and be sure to check back next week for information on how to determine the difference between press run and digital run and what you can expect to be different about each!

Thank you,

Performance Press Team